REI is known for their high quality hiking and camping gear. The REI mobile app is designed to bring mobile users a seamless, engaging shopping experience.
The app offers users the ability to shop by product category or by brand. From the homescreen a set of rotating banners calls out special promotions and features, while navigational links connect users to the shopping experience. From the main navigation, which is done via a set of icons and helper text that runs along the bottom of the screen, users have access to shopping functionality, a store locator that runs of geolocation, their personalized wish list, the cart, and account features.
Within the shopping area of the site, users are directed through a straightforward navigation that allows them to narrow down categories quickly and easily. Once a sub-category is selected, users are directed to a product listing page with large images, product names, prices, and average ratings. Users can further filter results based on a number of factors including brand, product features, use case, color, price, and many more.
Product pages are packed full of helpful information. Above and beyond product images and basic information are user reviews, product specs, recommended accessories, and expert tips and advice. Users can also check in-store product availability directly from product pages.
The app is designed with a black background, though products shot against white keep the app from feeling to heavy or dark. The bright green and blue accent colors employed throughout the app contribute to a fun, energetic vibe that aligns perfectly with the brand itself.
REI is a best app design in the e-commerce & retail industry.