After Amazon, Ebay is one of the biggest ecommerce sites on the web, and the brand has done an admirable job of bringing an enormous inventory of products to a manageable and functional mobile experience.
The eBay home screen is simple, with search placed prominently at the top, and links to categories and deals just below. For users who don’t know exactly what they want, there are featured sales and events as well as featured deals that are promoted from the homescreen as well. Search is enhanced through the use of barcode scanning capabilities, as well as predictive search which makes suggestions as users type. The app saves recent searches so users can return to them easily.
The selling process is also easily managed from the app. Users can register to sell, or existing sellers can sign in to manage their items and account. The eBay app also offers robust account features for shoppers, including a place to view items they’re watching, purchase, bids and offers, members and searches they’re following, as well as recently viewed items. All that functionality means that the eBay app offers users a fully-functional mobile experience that can exist separately or in tandem with the desktop experience.
The design of the app is on the minimal side, with products taking center stage. Typography is done in muted greys, and accented by the vibrant blue from the eBay logo. This blue accent color is used to orient users within the main navigation, which exists as a series of illustrated icons that run along the bottom of the app.
eBay is an user-friendly app design in the e-commerce & retail industry.