Farfetch is an ecommerce platform that aims to bring users the best in fashion from all over the world. It bills itself as “The world’s greatest selection of luxury.” The Farfetch app brings that luxury ecommerce experience to mobile users in a major way.
From the homescreen users are encouraged to browse the site through a series of banners. As the user scrolls through the banners, content related to each banner category is populated below, offering the user a variety of pathways into product discovery. The homescreen also offers navigational suggestions in the form of featured trend stories, popular items, featured designers, and customized product recommendations based on user preferences and browsing history. Search functionality also allows users to be specific in their queries beyond the basic browsing navigation. The ability to refine products based on a handful of key attributes like price, color, and designer keeps the browsing experience from becoming overwhelming.
Product pages offer robust product information, including multiple large product images, product description, size and fit details, care instructions, and information about the designer. Product pages also include options to speak directly with a Farfetch representative by email or phone.
The design of the Farfetch app feels luxurious and fashionable, both attributes of the platform itself. A muted palette is offset by colorful imagery of products and the bright blue accent color used for calls-to-action and important call-outs. All products are shot against white backgrounds, though lifestyle imagery is also peppered throughout the app.
Farfetch is a best app design in the e-commerce & retail and fashion & beauty industries.
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