FWRD presents itself as an exceptional ecommerce experience where users can find an eclectic range of designs from established fashion houses and exciting newcomers. The FWRD app builds on this mission by offering a robust ecommerce experience neatly contained within a mobile application.
The app offers a straightforward but impeccably-designed shopping experience to its fashion-forward users. The app features a streamlined vertically-aligned navigation in the left rail. Menu items expand and collapse seamlessly within the main menu, providing an intuitive and fluid navigation experience that never feels disjointed or heavy in loading.
Large product imagery and clear, readable text define the shopping experience. Product pages are populated with multiple images and thorough product info, making the mobile app experience equally as robust as the desktop one. Nothing has been lost in the translation of the site from desktop to mobile app.
The app’s aesthetic is minimalist. A white background and light lines and fonts carry through the app. Even calls-to-action are done as simple white boxes outlined in black. The minimalist design makes product photography the visual focus of the app
Beyond shopping, users can explore Lookbooks and learn about the designers whose products are sold on the platform. Users can also create an account for faster checkout and wishlist creation and maintenance. A recently viewed feature helps users keep track of their browsing and easily toggle back to previous products, while a “you may also like” cross-selling feature encourages deeper browsing and larger carts.
FWRD offers an intuitive and enjoyable shopping experience.
FWRD is a clean app design in the fashion & beauty industry.
