The IKEA Place App Design Uses AR Technology To Add Interactivity To The App Experience
With IKEA Place, the user can try items from the retailer in their actual homes using augmented reality. The user simply points their camera at their surrounding, specifically wherever they’d like to place an item. They can select any item from IKEA’s catalog and the item will appear. The user can turn the item and adjust it based on where they want to place it in the room. They can walk around to look at the item from different angles.
Furniture is browsable by category, including some highlights promoted by IKEA. Users can save items, take a photo, and share with others.
This simple and efficient app design takes the stress out of making your next furniture purchase, and the setup and navigation are easier than you could ever imagine.
Using innovative technology, IKEA Place jumps on futuristic trends in design and functionality to create an immersive and dynamic user experience. This tech takes the phrase “try before you buy” to a whole new level, providing users with the ability to test out size, shape, look, and functionality of a new purchase without ever leaving your living room.
With AR, IKEA Place gives users this immersive experience which keeps them engaged and convinces them more quickly to finalize a purchase.
IKEA Place’s Simple App Design Facilitates Simple Navigation
Augmented reality features bring this app to life, but it’s this app’s simple navigation that makes the whole experience a fluid and fun one. Furniture options are easy to find, pictures are easy to take and perusing throughout the entire app is easier than uploading to Instagram (which you can do too!)
A chatbot is built into the app to help users navigate the technology. This bot tells users where to aim their camera and gently corrects them if they’re not using the app properly. This interactive aspect of the design gives users peace of mind. If they are struggling or don’t understand what to do, this helpful, intuitive chatbot will pop up with suggestions and questions to help guide you along your journey.
Seamless social media integration also makes sharing these photos on social media a simple and fun task. Easily take a photo, place a new couch or rug in the center of the image and share it with your friends and family to see in just a few easy swipes.
Large, eye-catching images make for easy browsing and quick findings. Simple options take the guesswork and anxiety out of working with new and emerging technologies.
Enjoy speedy scrolling, high-quality camera quality, engaging animations, intuitive pop-ups and quick performance — all of which add to an immersive and engaging user experience that can’t be ignored.