Turo is a car rental app that allows users to bypass the car rental agencies and rent directly from local drivers. In a way, Turo is trying to do for the car rental market what Airbnb did for the hotel booking market. First, users create a Turo account and the service verifies their driving credentials. Once approved, users search for cars in their area and have the option to search based on a whole range of criteria, like vehicle type, make, and feature, as well as whether the owner offers delivery. Cars listed on the platform run the gamut from basic sedans to high-end luxury vehicles, so there’s something for pretty much everyone. Once booked, the owner and the renter make a plan to meet to hand over the keys, and the driver’s off!
The process of searching for a car with the app could not be simpler. The user simply inputs the location where they’d like to rent -- an airport, a city, or a specific address -- and the app will populate a list of relevant results. The search results listing page is a scrollable list which features a photo, car make and year, price, a count of Turo trips, and an average rating out of 5 stars.
Each car listing is packed with info that the user might want to know. There are multiple photos to scroll through, as well as info about the number of miles included, the insurance, and a description of the vehicle. Flat line illustrations act as icons representing key stats about the vehicle as well as important features like pet friendliness and music compatibility.
The app’s design is clean and modern. Content is presented in a way that makes it easy to digest at a glance. A black background is used throughout the app and accompanied by a bold, unexpected typography choice that helps text stand out prominently.
Turo is a cool app design in the e-commerce & retail, hospitality and travel industries.