Why The 7Up Logo Stands Out To Consumers
The 7Up logo is fun, bubbly and energetic. It captures the energy of the spirited drink in all of its glory. It’s a design that fosters a sense of creativity, authority and amusement. This is a design that’s full of enthusiasm and youth — filling consumers with that fizzy delight the soda itself is known for.
This creative and fluid logo is colorful, cool and dynamic. It’s a swift and smooth design that is instantly eye-catching, with a recognizable quality that's lasted throughout the years.
The wordmark is made up of a bright green outline with a fluid and bubbly sphere separating the 7 and the Up. The curvy and swirly nature of the design eliminates harsh lines and geometric pointiness.
It’s soft. It’s stunning. It’s smooth. It’s a design that demands attention and gives users a sense of fulfillment.
The 7Up logo has gone through many iterations over the years, but in the latest version, it's retained its modernity, creativity and branding. 7Up is a brand that promotes enjoyment and fun. And this superior design puts the brand’s personality front and center.
There’s a three-dimensional quality to this design due to the white lettering and bright, green outline. The 7 stands strong and powerful, promoting the brand’s original seven ingredients. The iconic 7 has been an integral part of the 7Up brand for decades, almost since it was first introduced to the market.
As a result, this new logo design takes on a retro edge that calls back to the brand's roots.
It’s a moniker that stands powerful and resolute. It’s an image that has a meaning and has a history that has been with the brand for years. And this logo makes it clear that that years-long passion and dedication isn’t going away anytime soon.
The bright red sphere emphasizes the bubbly and fizzy nature of the drink itself. And it adds a playful quality to the design that elevates the creative enthusiasm, of the brand and its personality.
This logo has subtle ties to the brand’s history. But it emulates that history, heritage and prestige in a subtle, serene and bold way.
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