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Standout Features:
- Athletic logo typeface
- A fresh and light color palette
- Single-letter logo symbol
What do health and wellness enthusiasts look for in a brand? Its commitment to an active lifestyle and eagerness to achieve fitness goals.
The modern, refreshing, and energetic visual character of this logo for Body Script designed by Florida-based design agency ElephantMark is the proper representation of that.
Body Script is a piece of fitness equipment that provides accurate body analysis through gold-standard measurements for muscle, fat, and water. The style choices for the logo reflect this function – the light blue color, the modern sans serif font, and the star of the show: the brand name’s initial.
The letter B in Body Script has been reworked and stylized with a distinct athletic feel usual to sports and activewear brands. What made it extra special? The icon is slightly skewed to visualize an accelerating motion. Very fitting for a fitness brand!
The single-letter icon will also be easier to integrate into other platforms, like an app or software.
