Standout Features:
- Bold and confident
- Retro fast-food fashion
- Attention-grabbing red
This burger delivery place’s rebranding was conceptualized by Kangoo Works, attempting to project the brand’s core virtues, like its efficiency and confidence in the quality of the food.
The concept was inspired by the 50s and 60s style of South American family-owned fast-food restaurants, building around the breakthrough age of hamburgers. While the idea was derived from it, the clean and simple design is a modern take on classic aesthetics.
The logo design includes simple attention-grabbing red initials on a square white background. The logo’s color palette combines red and white, maintaining consistency across digital and offline marketing materials. It also emphasizes the level of standards and code of conduct behind Burger Grill. The logo design includes simple attention-grabbing red initials on a square white background.
The typographical blend features Gotham and Hanson. The latter can be found across headlined content, whereas Gotham is an excellent choice for the running text due to its well-known scalability and enhanced legibility.
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