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Standout features:
- Recognizable brand name
- Easy-to-read typography
- Cool color temperature
Canopy of Neighbors’ old logo needed an update since it heavily relied on symbols to communicate its message. The brand decided a redesign was needed to be more innovative and dynamic and to catch up with the competition.
This new logo design, courtesy of GCL Creative, clarified that they mean business and nothing else. They enhanced its existing elements, increasing brand awareness effectively.
If there is one thing companies need to learn from big brands, it’s that font size matters. The agency spelled out the company name in big, bold letters. This made the brand more recognizable from a mile away.
Green is always a great choice for logo design colors, as it signifies freshness and vitality. We all want to look vivacious without even trying, so the cool color temperature works on this one.
Lastly, their use of legible font styles has added brand recognition to their company, especially for those who are seeing them for the first time.
