Standout Features:
- Ingenious logo abbreviation
- Visual exclusivity at its finest
- Romantic and vintage appeal
Leah Erickson, a Seattle-based entrepreneur and floral designer, is known for creating lush, romantic and above all, elegant floral work. Her distinct creative style, unique florals and striking arrangements blur the line between business and genuine art.
Drawing crowds with big blooms, delicate flowering branches, and loose vine-y tendrils, Outlaw Creative added another layer, i.e., elevated visual brand, to her already impressive work.
Capturing the organic, deep and artful nature behind the brand, the agency set the tone with moody greens and a sophisticated charcoal blue, then worked on a simplistic yet elegant and ingeniously evocative logomark. Opting for romantic serifs it carefully balances an L, E and F to create a unique and beautiful monogram logo with hand-drawn florals to personalize the look further.
