Headspace is an app for making meditation simpler. It aims to let its users live a happier, healthier life with just a few minutes of meditation a day on the Headspace app. It also intends to make meditation and mindfulness simple. Its logo is an accurate representation of its brand identity.
The Headspace logo is an orange dot, symbolizing the feeling of being centered and calm, completely on brand with the identity of the company. The round dot stands for the temple of the forehead, the source of mental energy required for concentration and meditation. It acts as a visual reminder of the company and is meaningful to the brand it represents.
What makes the headspace logo unique is that it doesn’t appear to be a perfect round, but resembles a circle drawn by hand. This makes it stand out, ensuring that the logo is memorable in the minds of users. The bright orange color, symbolizing harmony, also makes the logo stand out. The orange also symbolizes purity of mind, indicative of mindfulness and meditation, qualities that Headspace endorses.