Standout features:
- Creative use of symbolism
- Appealing imagery
- On-brand design style
Negative space logos are excellent in creatively expressing your brand's values because it is not overwhelming. A negative space logo invites the audience to focus more on the symbol and its message.
However, the designers at KOTOHOGI DESIGN made the design simple enough to understand. They shied away from using too detailed and confusing images. And in the end, they delivered a meaningful and clear negative space logo.
We can always rely on the creative use of symbols here to convey a brand's ideals without putting too many visual elements onto the logo design itself.
All in all, this is a superb example of creative icons and imagery in logo design.
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