The Eat, Drink, Play Logo Design Inspires People to Live Happy Lives Through Great Food and Beverage Options
You might have heard about "Eat, Pray, and Love" and how many people worldwide have made this their mantra. Eat, Drink, Play follows that principle with their carefree ideas about living life to the fullest.
The Eat, Drink, Play logo design represents how simple elements can drive the point across as efficiently as possible. Designed by the Australian creative team Kady Creative, it shows how less is more, a cardinal rule in marketing these days.
This Sydney and Melbourne-based food and drink guide is the go-to reference for those who want to dine and wine in style throughout Sydney. It’s best for people who prioritize customer experience and a restaurant’s food and beverage selections. Get inspired by the best food restaurant logo designs.
Their curated guides offer various choices to every kind of eater out there: from the pickiest ones to the voracious mouths. They aim to guide modern Australians and tourists into having the best wine and dine experience in Sydney and Melbourne.
The company hopes to serve as a reliable reference to its readers in helping them find and achieve happiness and contentment through savory dishes and satisfying wines that come with it.
Eat Drink Play Uses Straightforward Iconography To Complement Brand Message
As you can see from their logo design, everything looks neat and simple. This makes it easy to understand, especially for those encountering them for the first time.
Most logo designers use sleek and simple iconography for a streamlined look. Following that principle, the designers shied away from complicated icons and images to symbolize the brand. They utilized the brand words: eat, drink and play, to create an impactful logo design everyone will remember.
Many companies think using images and symbols would take their brands to the top, but there are times when the very words you have in your brand name are enough to make a splash.
Eat, Drink, Play Logo Design Makes Audience Feel Secure Through Effective Color Story
Even though they did not use images in their logo, Eat, Drink, Play used colors friendly to the eyes. It's the same way branding agencies maximize color theory to create visually appealing and impactful designs.
They chose a combination of blue, red and white that invoke a sense of warmth in those who can see their logo design. In color psychology, these colors typically touch people's hearts and conjure pleasant feelings around them in the process.
The shades are light and bright. In fact, they somehow remind us of the warm and woolly cashmere sweaters we wear in the colder months of the year.
This also connects to comfort foods and drinks, a surefire method of keeping our spirits high and happy.
Overall, these colors provide warmth and comfort in one look – a nod to the brand’s values.
The Brand Stays Relevant Through Creative Logo Variations True to Their Identity
Kady Creative designed a few other variations of the logo, incorporating various elements such as images and symbolism, which are perfect for other brand assets.
They have a variation that shows three icons inside circles, all printed in white. These reflect their determination to provide a minimalist look to the brand while keeping its visual identity intact.
Another one shows a dark circle with the letters "e," "a" and "p," all placed very strategically, as though these are cutouts arranged to create a beautiful image.
Their stunning logo designs prove they can catch up with the changes around them. This dynamic approach to logo design is an excellent ingredient for longevity and brand success.
They proved they could be whatever their readers wanted them to be – modern, stylish, dynamic and reliable – without confusing or misleading them with these changes.
Keeping your brand identity intact is essential because it will help you gain more recognition in the long run, and using logo designs that get the job done is one way to do it.
