Standout Features:
- Hand-drawn farmhouse illustration
- Elegant typography with rustic charm
- Versatile logo variations
Everglades is a farm-to-table brand that emphasizes fresh, locally sourced produce. Designed by Fátima Rojo, the brand’s logo reflects this philosophy through a handcrafted aesthetic, evoking warmth, authenticity, and a deep connection to nature. The design successfully communicates Everglades' commitment to organic, wholesome products.
The hand-drawn farmhouse illustration is the focal point. With fine lines and intricate details, the sketch conveys a sense of tradition and craftsmanship. The inclusion of small trees and birds also adds a touch of life to the design. It captures the essence of a working farm and reinforces the brand’s dedication to quality and sustainability.
Typography plays an essential role in balancing rustic charm with modern sophistication. The serif typeface used for "Everglades" is refined yet approachable, while the handwritten tagline, de la huerta a la mesa (from the garden to the table), adds a personal, artisanal touch. This combination enhances the brand’s organic, handmade feel.
Versatility is another strength of the design, with multiple logo variations that maintain consistency across different applications. Whether in a circular badge, arched format, or standalone logo, the branding remains cohesive and recognizable. These adaptable formats ensure strong visibility across packaging, signage, and promotional materials.
Fátima Rojo’s food and beverage logo design for Everglades is a beautifully crafted representation of the brand’s farm-to-table mission. The hand-drawn illustration, thoughtful typography, and adaptable design elements create a timeless identity that reinforces Everglades’ commitment to authenticity, sustainability, and high-quality food.
