Standout Features:
- Badge-like logo
- Thin typeface
- Earthy colors
Togue Studio's logo design for Groundwork offers another variation of a simple logo design that uplifts the brand's image by adding class and sophistication. It features a lowercase letter G in a typewritten font in the center, surrounded by the brand's full name.
The typewritten font style makes Groundwork's logo look more appealing and welcoming. Its thin and delicate style resonates well with the brand's target audience: LGBTQ+, women, and athletes.
Lastly, the earthy colors communicate the brand's commitment to health and wellness. The agency predominantly used moss green and white with brown, beige, and black touches.
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