The logo is also adaptable, scalable, and doesn’t always use the words “Louis Vuitton” at the bottom of the monogram. Today, the company mostly uses versions of the logo that only feature the iconic LV monogram for advertising.
While the official logo is in black, the brand changes its logo colors to match its versatile and iconic designs. These colors are various pastel hues as well as bright shades like green and orange.
After taking the helm at Louis Vuitton, designer Marc Jacobs introduced an updated version of the monogram that features the logo in a white, pink, blue, purple and yellow pattern. The colorful monogrammed logos provide an excellent contrast to the leather of the bags, which is appealing to younger buyers while still maintaining a classic appeal.
Due to its use in the company’s signature print, the Louis Vuitton logo is instantly recognizable. It is used in a large variety of the brand’s products, and the old logo has maintained its roots and heritage while also creating a contemporary appeal.
With a meaningful and unique logo, the Louis Vuitton company has proven that successful brands continue to evolve while maintaining their ideals and values.
Louis Vuitton is a classic logo design in the E-commerce & Retail, Fashion & Beauty and Luxury industries.
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