Standout Features:
- Retro aesthetic
- Psychedelic colors layering the lettering
- Funky handwritten typography
Hudson & Packard’s logo design represents a harmonious blend of retro charm and contemporary flair, paying homage to the rich legacy of old-style Detroit, also known as Motor City.
Inspired by retro brands in Detroit, designer Genny Salvatore integrated their distinctive elements into a logo design that seamlessly merges the past with the present.
At the heart of the design is a funky and playful handwritten typography reminiscent of the mid-60s in the United States. True to the era of funk music, the typography adds a touch of groove and energy to the logo. Moreover, a masterful layering of psychedelic colors around the vintage lettering creates a mesmerizing 3D effect and an old-school pop-up feel.
Underneath this heading, Salvatore added “Detroit Pizza” in bold, uppercase, sans-serif font to ensure clarity and give the logo a touch of modernity.
