Standout Features:
- Minimalist monogram
- Integrated icon illustration
- Monochromatic design
Kopf & Kragen, a Hamburg-based men's fashion brand, sought to create a logo that captures its sophisticated style while remaining approachable and versatile. They turned to Studio of Jonas Söder, a Berlin-based design studio renowned for its clean layouts and thoughtful identity systems expertise.
Söder's solution was a cleverly constructed monogram formed by intertwined "K" initials. This illustration creates a visually harmonious design that signals order and stability. It also reflects the brand's commitment to quality and craftsmanship!
Between these initials lies an integrated ampersand icon. An outlined head and collar form the symbol, creating a modern and balanced aesthetic. This simple geometry adds visual interest without sacrificing the clean, timeless style that Kopf & Kragen embodies.
The black-and-white color scheme creates an upscale character and is practical for branding. These neutral colors are easily reproduced across various media, ensuring brand visual identity consistency. Plus, the monochromatic palette conveys professionalism and elegance – the essential qualities for a corporate aesthetic!
