Standout Features:
- Simple and sophisticated logotype
- Zoomed-in logo/app icon
- Black and white aesthetic
Sometimes being literal and straightforward pays, which is one of those times. Eva Hilla’s unmistakable logo design for Lawyer Accountant exemplifies one design principle that works wonders: less is more.
The words “Lawyer Accountant” are written clearly in the logotype; no frills or extra details. Clients usually want professionals who can get the job done and do it well without all the hassle. This is one great way to convey such value visually.
Even without icons or illustrations, the logo looks streamlined and sophisticated. The variation in font style definitely helped!
Of course, the designers still decided to add a symbol representing the legal brand. They zoomed into the mark and cropped the image to form a square icon, revealing only a few letters of the brand name. Way to pique your clients’ interest!
