Standout features:
- Soothing color story
- Effective use of abstract symbols
- A great blend of letters and art
A typical characteristic of logos is the use of letters in the design. That means sometimes, designers use the letters of the company’s name in the logo design and incorporate it as part of the concept.
This is a fantastic idea because many have only looked at letters as letters and without artistic value. Putting the focus on the letters themselves is a unique point.
This design by Social Firm is one such great example. They incorporated the letters of the company name into the design and gave it a breath of fresh air.
In addition, the color story is also remarkable; it helped visualize that they are drawing a picture of a sturdy and durable house – precisely what they are selling to people.
All in all, blending the visual elements is effective and works amazingly.
