Standout Features:
- Geometric modular letterforms
- Dessert-inspired color palette
- Seamless logo patterning for packaging
The brand identity for Okez is a testament to the power of a strong, simple concept. The design is a great first impression, positioning the brand at the cutting edge of its industry while maintaining a friendly feel.
The Okez logotype is constructed using rigid geometric forms, with each letter housed in its own stylized shape. The “O” is a brown circle with a bite taken out, while the “K,” “E,” and “Z” are contained in other unique blocks.
This use of geometry introduces a visual language that balances structure with a playful personality. Each letter acts like a branded building block that can scale easily across merchandise, signage, or digital applications.
A beautiful, dessert-inspired color palette is used for the brand. It features a mix of chocolate brown, strawberry pink, minty green, and amber-orange. The text underneath the main logo is a rich, deep burgundy.
In this design, color becomes an active ingredient in the brand’s storytelling. It engages customers emotionally and viscerally.
A 2023 research confirms the power of this approach, noting that a staggering 85% of shoppers cite color as a key reason for their purchasing decisions. It communicates a sense of taste, texture, and variety without needing a single photo of the food.
Moreover, the packaging for the brand features a seamless pattern that is made from the food and beverage logo itself. The different geometric letters are repeated to create a grid. This is a creative and effective way to use the brand's core assets.
Wardd Studio’s identity work for Okez is a stellar example of how structural design can enhance an emotional connection. It shows that a playful brand can also be a smart one.
A brand can feel both playful and sophisticated at the same time, which is a difficult balance to get right.
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