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Standout Features:
- Hexagonal emblem with integrated letterform
- Modern rounded sans-serif logotype
- Dual-color hierarchy
For Parecer Consultoria, a firm of experienced professionals focused on improving company strategies, MVMÍDIA Design Gráfico was tasked with creating an attractive and professional brand.
The logo’s icon is a hexagon outlined in a fresh, grassy green that encloses a deep, professional blue field.
Inside this shape, a lowercase “p” is formed with a clean white stem and a green teardrop-shaped counter.
The hexagon, a shape often associated with structure and precision, resonates perfectly with the consultancy’s focus on strategic planning and business frameworks.
Integrating the brand's initial within the emblem also makes it a distinctive and highly scalable brand mark.
You'll see a modern, rounded sans-serif font used for the word "parecer." The uppercase font is also a great choice for adding contrast.
A key feature of the design is its two-color system. The green for the word “CONSULTORIA” is a great way to add a pop of color to the logo.
This palette also enhances brand recall and customer trust. A 2025 Adobe Express survey found that 54% of consumers identify blue as the most trusted brand color, making this a strategic choice for building this trust.
Ultimately, this professional service logo design is a great reminder that a simple, well-executed idea can be the foundation for a very powerful and effective brand identity.
A great logo for a business consultancy can do more than just name the company.
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