- Advertising
- Aerospace
- Agriculture
- Architecture
- Arts & Recreation
- Automotive
- Banking & Finance
- Content & News
- Distribution
- E-Commerce & Retail
- Education
- Engineering
- Entertainment
- Fashion & Beauty
- Food & Beverage
- Government
- Health & Wellness
- Hospitality
- Legal & Insurance
- Luxury
- Manufacturing
- Medical & Pharmacy
- Non-Profit
- Professional Services
- Real Estate
- Sports & Leisure
- Technology
- Travel
Red Bull
The Red Bull Logo Design’s Transformation From Boring to Bold
Red Bull is now one of the most recognizable brands in the world. It's the go-to energy drink for millions of people, and its logo is plastered on everything from energy drink cans to Formula One racing cars.
But it wasn't always this way. At first, Red Bull's logo was less vibrant.
So how did the company turn things around and create a logo loved worldwide, one that transformed a regular can into one of the best beverage packaging designs? Let's take a look.
How It All Began: Red Bull's Humble Origin
Founded in Austria in 1984, the original logo was designed by co-founder Dietrich Mateschitz.
The Red Bull logo is one of the most recognizable logos in the world. But did you know that there's much more to it than meets the eye? In this blog post, we'll take a closer look at the design of the Red Bull logo and explore some of its hidden symbolism.
The first thing you'll notice about the Red Bull logo is its similarity to a bull's head. This is no accident; the founder of Red Bull, Dietrich Mateschitz, was inspired by an energy drink he had while traveling in Thailand called "Krating Daeng."
The name of this drink roughly translates to "red bull" in English, and Mateschitz thought it would be a good name for his own energy drink.
Significant Design Developments Shaped the Iconic Red Bull Logo
The logo was simply the company’s name set in a blue serif font on a white background. It looked similar to other logos used by European companies at the time. Frankly, it didn't stand out in the market.
Red Bull needed a new design to make a splash in the global market, so it turned to North Carolina-based graphic design firm Huey/Paprocki for help.
The firm created a new logo =featuring red letters on a yellow background, set inside of a bull’s head silhouette. The new logo made its debut on Red Bull's first shipment of cans to America in 1987, and it would go on to be used for nearly two decades.
Red Bull Leverages the "Wow Factor" of Its Striking Logo
Red is also central to the design of the Red Bull logo. In fact, studies have shown that the color red can actually increase heart rate and blood pressure, which makes it the perfect color for an energy drink.
Leading logo designers customarily draw from crimson symbolism. Since it is often associated with strength and power, which are undoubtedly relevant to an energy drink. The final element of the Red Bull logo worth mentioning is the two bulls facing each other. This symbolizes the competition between Red Bull and its competitors and the duality of human nature. One hand is our rational side that carefully weighs the pros and cons before deciding. And the other hand is our impulsive side that sometimes goes with its gut instinct. By including two bulls in their logo, Red Bull is speaking to both sides of our nature and saying that their energy drink is perfect for any situation.
The next time you see a can of Red Bull, take a closer look at its logo. You might be surprised by how much thought and symbolism went into its design! (Each logo is closely accompanied by a strong online presence - Check the best food and beverage websites out there)
Why This Rebranding Worked
Red Bull is now one of the most popular energy drinks in the world, and its iconic logo is recognized by people all over the globe.
What makes this logo so successful? A combination of a more distinct design, clever use of color and a recognizable shape. It was in 2008 when the company curated its current design and surprised the market.
Overall, it's a great example of how even big companies can make significant changes that lead to more immense success.
How the Red Bull Logo Conquered the World
As discussed, the logo features two red bulls charging at each other inside a blue circle with the company name below written in red.
Red Bull underwent a significant rebranding effort in 2008, updating its logo to a more modern look. The new logo featured a more stylized bull with gradient shading and a silver background instead of blue. The company name was also written in a new font. This new logo delivered a more impactful design.
In 2014, Red Bull released another logo update, streamlining the bull illustration and removing the silver background. The company name was also written in a new font, though it remains similar to the previous version. This latest update has proven very popular, cementing the Red Bull logo as iconic and recognizable.
The Red Bull logo is one of the most successful corporate rebrands in history. From its early days, the logo has always stayed ahead of the times while still remaining true to its roots. As we've seen, lesson number one for any successful rebrand is to keep it simple - and that's something Red Bull has done well.
(Looking to mimic this success - Check the best logo design apps that will help you get there)
How the Red Bull Logo Conveys Energy and Movement
The logo for Red Bull is synonymous with the brand itself. It's recognizable and memorable, a great visual representation of what the company is all about: energy and movement.
But how did they achieve this? Let's take a closer look at the design of the Red Bull logo and see how it captures the essence of the brand and the consumer's attention.
There are a few key elements in the design of the Red Bull logo that work together to create an overall feeling of energy and movement.
Firstly, there is the choice of colors: a bright red background with yellow accents. When scanning a shelf or flipping through a magazine, these vibrant colors work wonders in catching attention. But it's not just about being visible; these colors also convey a sense of urgency and excitement, perfect for a product that promises an instant energy boost.
Then there are the two bulls themselves. They are both charging forward with their heads down, giving viewers a sense of momentum. This is further reinforced by the fact that they are positioned diagonally across the logo, creating dynamics and movement. Combined with the energetic colors, this gives viewers an immediate impression of what Red Bull is all about: an exciting product that sends your adrenaline in a rush.
Next time you see a can of Red Bull on a shelf, you'll probably have a hard time resisting picking it up yourself!
The Red Bull logo is iconic for a reason; it perfectly captures the brand's identity and what consumers want in an energy drink. Through its color story, layout and symbolism, the design evokes feelings of tension and dynamism—two critical attributes associated with the product.
- Industries:Food & Beverage
- Tags:Emblem Logo symbols