It is certainly distinctive. And although typesetting is awkward — the balance between the two different languages feels unresolved — the font choice sits well alongside illustration. Photography is in service of concept through its simplicity, arrangement, and consistency. Pack hierarchy is perhaps a little challenging. White space and illustration draws the eye, makes a clear connection with the brand; however, differentiation between the range feels secondary.
Although the line between the two styles is abrupt, it is also playful, if a little under-defined.
18 Ranch Chicken Dishes is a fun packaging design in the Food & Beverage industry.