Alma Mística’s Packaging Design Tickles Your Imagination Through Streamlined Grandeur
Alma Mística is a Malvasia-based wine produced by the Spanish winery Murviendo from the ripe vineyards in Valencia. This wine needed a strong, meaningful identity faithful to its quality, so Mompo Estudio designed this intense and exotic fruity wine’s distinctive packaging solution.
For this packaging design, the award-winning agency decided to steer clear from the all-too-common and safe wine bottle aesthetics. Unlike most other shelved wines, Alma Mistica’s design encompasses an authentic straight line connecting the neck and the label that serves practical use while employing intriguing symbolism.
The Equivocal Symbolism Behind the Alma Mística’s Packaging Design
The aforementioned thick straight line stems from the bottle’s cork and ends after reaching the label by filling a cut-out gap on top of it.
The white line or better-said sash is decorated with embossed diagonal dots intertwining from top to bottom, forming a larger one at each cross-section. On it, there’s a stylish golden outline that further elevates the visual appearance. You’ll also see a cursive logotype printed horizontally below the cork and just above the label (check out more intriguing wine label designs here).
Apart from the aesthetic aspect, this line is meant to represent the point of connection between the body and the soul, cleverly hinting at the state of utmost tranquility you’ll reach as you sip on this refreshing Mediterranean pearl.
It showcases the ability of professional packaging designers to go beyond visual aesthetics and create intricate designs that evoke emotions and tell meaningful brand stories.
Alma Mistica’s Evocative Label Is an Extension of the Body-Soul Connection Concept
The body-soul representation extends to the label. It is divided in two, with a twisting thick golden line separating the halves.
The upper half is “tied” to the stylized piece stemming from the top. This part might represent the extension of the body-soul metaphor, as it shares the same embossed crosses aesthetics. We commonly perceive the soul to be sublime and elevated, which is why this style is in the upper half. The monotony is broken with the cursive logotype just above the golden divider.
The lower half of the label presents a contrast to its clean and symmetrical counterpart. It’s decorated with blurry lines and dots in a vastly disorganized gradient of blue. The chaotic composition features some gold lines and bubbles near the bottom, possibly referring to the nectar inside the packaging and its ability to help you find pleasure on a messy day.
Alma Mistica’s Packaging Design Distills the Magical Aspects of Wine Tasting
The modern wine market is oversaturated today, and this quantity led to this legendary beverage losing its old shine and the mystery that surrounded it. This packaging concept battles the conventional, toned-down representation of wine by reminding us of the ancient Latin saying: “In vino veritas”.
Its elegant and mysterious appearance opens up the questions of the inevitable connections between chaos and order, body and soul, bad habits and growing as a human being.
It reminds us of how branding experts revive the allure and intrigue of legendary beverages like wine by challenging conventional representations.
And what’s a more incredible feeling than discussing philosophical matters by yourself or with someone while sharing a bottle of this exotic fruity wine?
