Amado's Packaging Design Uses Captivating Colors That Showcase The Romantic Mexican Roots Of This Bakery
Anagrama, a Mexican design agency, created a bright, unique and eye-catching visual identity and branding concept for “Amado” by Hyatt— a Mexican artisan bakery and candy boutique that opened in its hotel lobby in Mexico City.
The bakery stands out from the rest thanks to its innovative baked goods and candy products which incorporate exciting flavors, colors and textures — these help them stand out from the competition in a creative and captivating way.
And the packaging for these products is equally thought-provoking and bold, grabbing attention and creating a sense of curiosity and wonder almost immediately.
For this design, Anagrama takes modern and contemporary direction by using a clean design based on geometric shapes with minimum pattern usage and vibrant colors. According to the agency, they wanted to, “develop a concept of artisan Mexican pastry shop with a sophisticated style and far away from the Mexican cliché.”
This packaging is an unusual approach for a bakery, particularly because it isn’t transparent and doesn't rely on showcasing the foods inside. Moreover, the bright color combinations are eye-catching and bold. The dominant color is teal, which is paired with either hot pink, lime yellow, or vibrant violet. The color palette aligns the product with a more youthful demographic thanks to the brightness of the colors.
These colors combine traditional Mexican colors but put a creative spin on them in their vibrancy and dynamic elegance. These colors are bold and in your face. They are deeply rooted in Mexican heritage but don’t bash you over the head with their legacy and importance.
It’s a very modern take on a classic culture and gives these products and the bakery brand as a whole a very chic and avant-garde personality that makes consumers want to interact, taste and buy. It’s the perfect packaging for a modern bakery — especially one situated inside a high-end hotel and resort.