Standout Features:
- Transparent circle cutout
- Hand-drawn illustrations
- Elegant serif typography
Ambry, a food brand founded by a chef trained by Italian artisans, partnered with Essen International to create a packaging design that exudes simplicity, transparency, and premium quality. With a visual language shaped by authenticity and human touch, the design reflects the beauty of the ingredients and positions Ambry as a distinguished brand on the shelves.
Integrating a circle cutout in the packaging emphasizes trust, allowing customers to see the product’s top-notch quality within. This design choice seamlessly integrates the product into the visual identity, reinforcing Ambry’s commitment to premium craftsmanship.
The agency used delicate hand-drawn illustrations to symbolize the brand’s artisan heritage, adding a personal touch to the packaging. These illustrations highlight the care and expertise behind each product, making the design warm and approachable.
Serif typography brings sophistication to the design while complementing its organic character. This typographic choice ensures the packaging balances modernity and tradition, aligning perfectly with Ambry’s culinary philosophy.
