LazyLab Brew Co

Standout features:

• “Music to your taste buds”
• Abstract elements
• Vibrant colors

LazyLab is a brewery based in Brighton, UK, brewing a variety of award-winning IPAs. Inspired by the West Coast “across the pond” (and a fair amount of landmass) and tropical vibes, LazyLab’s signature IPAs are hoppy, full of flavor, and packed with a distinct attitude. Simply put, it’s a “juice rave in a can.”

The “sunny” design, courtesy of Minal Studio embodies the brew’s punchy, tantalizing notes with a satisfying finish that leaves beer enthusiasts craving for more. Each flavor is represented by a unique color, an illustrated character, and an abstract design that personifies the notes and vibes from drinking it.

The whole design represents the brand’s message:

“Crack a cold one, kick back and relax. Stay lazy.”