AOVE 1490

Standout Features:

• Good use of positive space
• Hand-drawn elements
• An outstanding font style pairing

AOVE 1490 is an olive oil brand that makes and sells various types of this healthy product. Suzumes Studio took care of the packaging design, giving it a colorful look contrary to the standard solutions.

The design makes terrific use of positive space that takes up approximately half of the printed label. The positive area provides a stimulating background for the golden "1940," accompanied by the typographic blend of standard and italic sans serif typography combined with the script signature below.

The upper half of the label is the defining one – it's painted in one of three main colors, each presenting an appealing gradient with multiple hand-drawn olive-tree elements. These colors can also be found on the bottle cap and the sans-serif typography, providing balance and an exquisite appeal to the design.