Standout Features:
- Colorful chocolate bars
- Outlined cacao illustrations
- Framed text descriptions
Figean isn’t your typical chocolate bar. As the name hints, it’s a delicious marriage of the world’s finest figs and cacao beans, making them a unique gluten-free option for the sweet tooth.
Liza Ferrari Creative Studio created an entire brand visual identity and a packaging design that shines over its exotic yet bubbly character.
Instead of going with the usual chocolate shades like brown, beige, and black, the designer went with a fun and contemporary approach. They wrapped the treats with a mix of deep and pastel colors to introduce an outgoing and approachable vibe.
Like a fig tree sprouting from the sides, the bar features a hand-drawn illustration of the chocolate’s key ingredient on the edges. It also served as framing for the white text block in the middle, where the brand’s logo, product labels, and other essential details are.
