Standout features:
- Minimalist color selection
- Effortless typography
- Calculated overall design
When you think of watch straps, Artem Straps should be at the top of the list. The Australian brand sees itself as the Aston Martin of watch straps, and we all know how the famous automobile brand is synonymous with quiet luxury – the highest of its kind.
Luxury brands don’t need to be loud to show everyone they're expensive. For them, less is more.
Created by Studio Otherness, they prioritized their clients' preferences of maintaining the luxury look while still staying relevant to the modern landscape. The result is this exquisite work of art in the form of a cardboard packaging design, and they hit the nail right on the head.
The font they used in this cardboard packaging design is noticeably boxy with rounded edges, which shows how attentive they are to the details.
The colors used are black and white, universally known to be the colors of choice when people think of sophistication and sleek elegance. The Artem Straps packaging design deserves praise for all these elements coming together!
