Beelieve

Standout features:

• Beehive packaging model
• Debossed elements
• A practical use

Beelieve is a thriving honey business with a distinguished history. After perfecting their product and achieving top quality, they shifted the focus to branding. So, Beelieve approached Wade Robinson Design in search of a brand identity that reflects their quality and strengthens their position in the market.

The design team created a honeycomb-shaped jar to mirror the bees’ natural environment. To give it a more personal note, they debossed the company’s logo and tagline into the bottle, together with the honeycomb icon. The design strikes a balance between aesthetics and practicality, so the jar contains a honey dipper too. Even if they use up the product, honey lovers will have a reason to keep the pot.

The buzzwords explaining that this is 100% organic honey can be seen printed near the bottom of the package. The font choice is different from the one used for indicating the brand identity. However, they work well together and do wonders in attracting the customers’ attention.