Standout features:
- Rough watercolor style
- Storytelling
- Meaningful illustrations
Buffalo 9 Brewing is an award-winning craft brewery located in Calgary, Alberta. Dedicated to telling the stories of Canada's military history and its soldiers’ prowess, each Buffalo 9 can is themed after a different moment in the “olden days.”
Their latest addition to the roster, New England IPA is inspired by Canada's role in the famous Battle for Vimy Ridge (WWI in France). It’s not a simple beer, but a gritty story that redefines the meaning of “bottoms up.”
As Canadian troops began their siege of Vimy Ridge on Easter morning of 1917, trudging through sleet, gunfire, and mud, they managed to defeat German troops and made them run. HAWK Design & Creative used these exact details to inform the gritty textures and color palette of the final beer can label design.
Since storytelling is an irreplaceable part of Buffalo 9 Brewing, the agency wanted this first label to establish a war journal look and feel. The story is told in the first person and uses rich descriptions. Illustrations are sketched as if out of a worn-out notebook, with rough watercolor and map textures making up the background.
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