Standout Features:
- Playful and colorful illustrations
- Circular logo in the middle
- Color variation for each beer flavor
The packaging design for Cartridge Brewing's beer cans is a vibrant fusion of eye-catching illustrations, sans-serif typography, and a huge logo in the center.
One is immediately drawn to the lively illustrations on Pat Morgan’s design. From hibiscus leaves and hazelnuts to fabric drawings, each variation corresponds to different beer flavors. Moreover, its vibrant color palette evokes a sense of fun and vigor that resonates with beer enthusiasts.
Beneath the illustration is the circular logo, resembling the top view of a beer can. Positioned in the center, the logo serves as a focal point for Cartridge Brewing’s branding.
The sans-serif typography, while simple, effectively conveys a sense of modernity. Against the diverse color variations of the packaging, the text either boldly stands out or seamlessly blends into the background, differentiating the flavors.
