Standout Features:
- High-contrast ingredient imagery
- Simple typography
- Plain black and white backgrounds
For fans of flavor-infused cannabis edibles, Coda Signature is a big hit. The packaging is so clean and pristine that it’s almost a sin to unwrap it.
Brooklyn-based CityState designed the packaging on the chocolate bar with simplicity and sophistication in mind. The team decided to go for all-white and pitch-black backgrounds to make sure all the design elements stand out in full shine.
The first thing that will surely catch the consumer’s eyes is the colorful and high-contrast product images displaying all the ingredients used for every flavor.
They lay flat on the plain surface so their sharpness and vibrance come to the fore. They take up half of the entire space for maximum visibility, too. This way, customers can instantly recognize each variant without having to zero in on the text descriptions.
With this much visual attention, the choice of minimalist typography was a no-brainer. The font colors also match those of the brand logo, which makes the layout very cohesive.
Lastly, the addition of “Cannabis Infused” as well as the CBD and THC content upfront is a good way to inform customers about the brand’s identity and comply with heavy regulations governing the release of these types of products.
