Curls ’n Clouds is a haircare brand rooted in self-expression, and Amsterdam-based studio WiNKYFACE refined its identity with a softer, modern tone.
A warm palette of milky creams, caramel browns, and muted peach creates a cloud-like feel that reads calm and tactile rather than playful. Elegant serif typography, generous spacing, and minimal layouts allow texture, translucency, and material quality to take center stage across bottles and boxes, resulting in packaging that feels gentle and confident.
Based in Amsterdam, WiNKYFACE is a multidisciplinary studio specializing in branding, art direction, and graphic design for global clients. Known for its thoughtful storytelling and visually rich approach, the studio crafts meaningful print and digital identities that connect emotionally while remaining relevant, vibrant, and refined.
