Standout Features:
- Detailed jeepney design
- Highly-stylized typography
- Cultural and primary colors
Kasama Chocolate’s Earl Grey bar is a limited-edition bean-to-bar treat that celebrates the brand’s Filipino roots, just in time for the Philippines’ National Heritage Month. They teamed up with Patty Victorino for this special project, which is truly impeccable.
The designer took one of the most iconic images of Filipino culture, the jeepney, and used it as the main illustration for the packaging.
Featuring the vehicle’s detailed side profile, they integrated the brand name, product descriptions, and labels into the different parts of the vehicle. Since jeepneys are known for their stylish embellishments, the designers elevated this by adding various typography styles. No two tags are the same!
The colors can speak for themselves, too. The red, blue, and yellow ensemble reflects the Philippine flag’s colors for instant recognition. The color story is a beautiful cultural nod while making the chocolate bar pop.
