Team Behind the Design
Packaging Design Analysis
When I evaluate packaging, I look at structure, shelf presence, information clarity, and how the design expresses brand personality.
Lemoine’s work for Enaytime Brewing makes a strong statement in all areas.
- Structure: The 12-oz cans use a standard form, allowing the label art to be the hero. This simplicity keeps attention on the vibrant graphics.
- Shelf Impact: I like how the packaging bursts with neon colors, surreal illustrations, and adventurous typography. It immediately signals fun and energy, standing apart in the NA category.
- Information Hierarchy: The bold vertical logotype anchors each can, while beer style descriptors like Session IPA and Hazy Pale Ale remain easy to spot.
- Branding: Each illustration tells a story, from astronauts biking under the moon to waves crashing against cosmic mountains. These designs channel the wild creativity that defines craft beer culture.
What Brands & Agencies Can Learn from Enaytime Brewing
This can design shows how illustrative storytelling and bold typography can give a product line a distinct personality.
1. Create a Complete Scene
You can use your label as a canvas for a small, self-contained narrative illustration. This approach gives each product its own unique character within a larger family.
2. Use a Typographic Anchor
A product line with diverse illustrations needs one unifying feature. You can use a single, strong typographic element in the exact same place on every package. This constant creates a cohesive system that holds the different designs together.
3. Use Energetic Colors
A palette of bright, neon colors instantly communicates a product's energetic character from across a room.
About DesignRush Featured Designs
At DesignRush, we explore hundreds of agency projects every month. Packaging like Enaytime Brewing’s stands out for bold illustration, cultural storytelling, and fearless execution.
The most distinctive projects often move forward as Monthly Design Awards winners, gaining industry recognition.
Looking for more inspiration in beer packaging designs? See our curated collections:
- Best Packaging Designs
- Best Website Designs
- Best App Designs
- Best Logo Designs
- Best Print Designs
- Best Video Designs
For a full list of design agencies and related services, see our Agency Directory.
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