Standout Features:
- Premium brand typography
- Gentle, sweet colors
- Transparent top
Happy Trunk Co's customized cakes are delivered in custom packaging designs as delicious as the product. Identity Brandcom designed this packaging, helping the brand connect with its customers through taste and style.
The two-part packaging box fits four custom-made treats and offers an inside view that entices customers to bite through the box's transparent top.
The side panels feature pastel blue, pink, and yellow colors in the Memphis style. The first two colors are balanced, with a blobby shape coloring the panels and taking most of the space. The white and yellow elements are tiny and help add cuteness to the design.
Typography-wise, one side panel features a heavy logotype printed in Luxe serifs, helping the brand situate itself as a premium vendor. The font style entails multiple curves and drops that convey the brand's unique selling point: endless customization of sweets.
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