The immersion of colors and pixelation create a cohesive theme. Cohesiveness is paramount in securing a rank amongst the best packaging designs in the world. It creates familiarity which triggers the neurons in the consumer's brain to birth a memory and associates a feeling with a product. Good or bad, the consumer will remember this first experience for an underestimated number of moons.
The bold bright coloring of the cans flows with the character color theme. This is where the digital and physical worlds inch closer to merging. This is the first step of augmented reality and it is happening at breakneck speed.
Each pixel color is robust and riveting. The colors are so bright and beautiful that one wants to place down the can and soak in the blues and red instead. The font is not obtrusive. It sits. Like a morning dove waiting for his mate to meander back to his nest.
Simplify your design, as this incredible concept did. Make a connection between two worlds and dash forth through the feeling that the future fortunes of those that are fortunate to formulate a familiar picture of what can be foretold.
Pepsi X JLA is a modern packaging design in the Entertainment and Food & Beverage industries.
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