Standout Features:
- Modern art style
- Colorful illustrations
- Nature-inspired theme
Frankie & Friends is a one-stop shop for all your pet needs. The playful image of its products is well-represented, thanks to the Boxer & Co. team. Together, they executed a design that takes over the pet product space, featuring a range of items that link up with consumers and eventually, a larger market.
The branding idea for Frankie & Friends features very playful visuals. The agency presented the cartoon-like illustrations in a quirky way by combining a series of shapes until an animal figure is formed.
Since the agency needed to execute a visual branding that embodies a wide variety of pet care products for different animals, they made sure that the visuals remained consistent among all collaterals.
In all their marketing assets, they placed the animal graphics in their natural environment. Beautiful flora backdrops for the birds and deep blue water for fish-related items.
That said, everything maintains the modern art style and goes well with the animal illustrations. This also provides a simple background story that’s relevant to the product and the featured animal it serves. Everything put together creates a definite architecture for the brand.
As for the typography, the labels are as straightforward as it gets. Only the brand “Frankie & Friends” features a different font, while the rest of the text maintains a single font in white.
Another thing we love about their animal packaging design is the box window feature that lets customers peek through the contents of the packaging. Below this window are icons and text claims that state the product’s benefits and nutritional content.
