Jixiang Mascot

Standout Features:

• Historical art imagery
• Chinese letters and sans-serif font
• Colors tied to Chinese tradition

Jixiang Mascot’s packaging design resonates with consumers, honoring tradition while embracing contemporary aesthetics. Ariel Ma's design incorporates traditional Chinese elements such as lanterns, fishes, flowers, and decorative motifs, all presented in a contemporary style. This approach honors the rich cultural history while infusing it with a fresh, modern twist, making the packaging speak of both heritage and innovation.

The use of Chinese characters alongside sans-serif fonts perfectly complements this dual approach. The traditional Chinese lettering adds authenticity and cultural depth, while the clean, modern sans-serif typography provides clarity and a trendy feel.

Colors tied to Chinese tradition are selected to communicate the festive atmosphere. Vibrant red, gold, and other colors traditionally associated with celebration evoke a sense of joy and reinforce the brand’s cultural significance.