Team Behind the Design
Agency: Without Studio
Client: Kelly Loves
Category: Packaging (Food & Beverage)
Location: London, United Kingdom
Project Brief: Design packaging that boosts shelf appeal and consumer recognition while introducing authentic Asian flavors to European audiences.
Packaging Design Analysis
Related Articles
When I review food and beverage packaging designs, I often focus on structure, shelf presence, clarity of information, and how well it tells a brand story.
- Structure & Format: I appreciate how the packaging adapts across jars, bottles, and pouches while keeping a consistent visual identity. This flexibility strengthens recognition across product types.
- Shelf Impact: Bold colors like green, orange, and yellow create instant visibility on crowded shelves. The illustrated face adds warmth and personality, making the brand approachable.
- Information Hierarchy: Key details such as flavor, product type, and dietary notes (e.g., vegan) are easy to spot, helping consumers make quick decisions.
- Brand Storytelling: The playful identity balances authenticity with modern appeal, supporting Kelly Loves’ mission to introduce Asian culture to European markets.
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