Klorane’s Packaging Cleverly Instills The Brand Into An Easy-To-Carry Box
Klorane’s creative packaging inspires any and all who confront it — but most importantly, it grabs the attention of the distributors that the brand was hoping to impress, opening the door for future expansion in the United States market.
In a cleverly structured design, the brand was able to condense its progressive, all-natural offering into a few carefully crafted sections. This added mystery and surprise for those who were able to unwrap it. But it wasn’t just its exciting shape that turned heads.
It’s bright and bubbly coloring also helped — the vibrancy matched the shine the product hoped to create in the user’s own hair. This yellow is bright and happy and lively — creating an enthusiastic mindset in those who approached it.
That, plus the cute little illustrations on the box aligned these products as ones that would instantly fill you with glee.
This packaging is sleek and sophisticated, and it perfectly captured the lively essence of the forward-thinking brand as a whole. From it’s creative coloring to its innovative shape — this is a design that means business.
And the brand was able to pack a lot in these simple pieces of cardboard. The inside of these flaps reads like a novel with its fun, flirty and comprehensive explanations of product details and solution ingredients.
The inside of this design is just as captivating as the outside, making this a package that truly stands out from the competition.
This progressive beauty brand infused its heart and soul into this package design, not sacrificing content for aesthetics. And it works. From the playful illustrations to the straightforward and impactful copy, this design gave distributors like Sephora something to think about — and it definitely convinced them to jump on board.
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