La Confesión

Standout features:

• Custom bottle
• A visual mix of eras
• Drinking recipient at the bottom

La Confesión is a premium Sotol from Coahuila, a distilled spirit made from the Desert Spoon (plant) through a process similar to the artisanal production of tequila and mezcal. Unlike Agave, this plant requires 15 years to mature so that it can yield only one bottle of Sotol.

Sotol holds a special meaning in Mexican culture, its origin dates back to the Aztec civilization where it was believed to have magical and curative properties. It later became a symbol to northern Mexican states in times of the Mexican Revolution. In the early 20th century, Sotol production was prohibited and has since become a mystical secret of these desert states that kept producing Sotol despite the law and persecution.

Why is this rather abbreviated history important? It is, in fact, the main focus of La Confesion’s name and packaging. It takes its title from the era of consecration and secrecy it had to endure. The packaging solution, designed by Shift, is a nod to the drink’s unique properties, mystical history, and local heritage, mixing both the pre-Hispanic (the relief pattern at the bottom) and colonial visual elements.