Standout Features:
- Horror-themed
- Playful and fun
- Irreverent take on death and mythology
Les Chocolats needed a Halloween edition of their delicious treats. Pulp & Pixel developed a packaging design that reflects the brand's needs and complies with the necessary creative and fun aspects associated with the holiday.
The horror-themed designs entail a Dracula-like chocolate pack and a Cyclops-inspired candy. The designs alleviate the notorious, fear-mongering elements of the surreal myths, turning them into a playful and fun notion.
The two-piece chocolate pack is placed in a black-and-white coffin diluted with a warm shade of pink. The coffin is decorated both externally and internally, with two white skulls on the sides and a black cat and spider on the pink interior.
The Cyclop's eye candy (pun intended) packaging design encompasses two depictions of a purple, witty mythical creature doing random things like smiling with his teeth or tongue out while having fun. His bloody eye goes from grim to cute and friendly, and the clever typography enhances the easy-going atmosphere.
