Loa + Faye

Joanne Anson designed Loa + Faye’s packaging with desert-inspired textures, meditative branding, and minimal details
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Joanne Anson
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Loa and Faye packaging design by Joanne Anson.
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Team Behind the Design

Agency: Joanne Anson
Client: Loa + Faye
Category: Packaging Design (Skincare)
Location: Melbourne, Australia
Project Brief: Design packaging for Loa + Faye skincare that conveys ritual, purity, and stillness through understated, nature-inspired branding and textures.

Packaging Design Analysis

Loa and Faye body and hand cream packaging design by Joanne Anson.

When I review skincare packaging, I look at structural design, visual storytelling, typography, and how well the product reflects brand values.

Joanne Anson’s work for Loa + Faye captures these elements beautifully.

  • Structure: I like how the clean glass dropper bottles and minimal tubes highlight function while allowing the brand’s ethos to take center stage.
  • Shelf Impact: The blurred desert-inspired textures on secondary packaging create a unique, atmospheric presence that sets the brand apart in beauty aisles.
  • Information Hierarchy: Typography is soft yet legible, ensuring product details are accessible while maintaining a meditative aesthetic.
  • Sustainability & Storytelling: The design feels rooted in natural rhythms, encouraging a slower, more mindful approach to beauty, which align with eco-conscious values.
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Loa and Faye box packaging design by Joanne Anson.

What Brands & Agencies Can Learn from Loa + Faye

This skincare packaging design shows how texture and typography can create a calm, meditative brand presence.

1. Use Atmospheric Textures

You can create a distinct mood for your product by using an abstract, nature-inspired graphic on its outer box. This textural element can make your packaging memorable on a crowded shelf.

2. Keep Containers Simple

A clean, unadorned bottle or tube can place all of the focus on the quality of the product inside.

3. Set a Typographic Mood

Your font choice is a powerful tool. A typeface with soft edges can help create a quiet, gentle personality for your product. This decision contributes to the overall feeling without sacrificing legibility.

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Packaging Designed by
Joanne Anson
755
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Packaging