Standout Features:
- Custom illustrations and symbolisms
- Natural color palette with soft pastel accents
- Elegant typography
Lorato, an Austrian fair-trade and organic chocolate company, is redefining the role of consumer goods in shaping a better world. Tasked with creating packaging that communicates this vision, Unerwartet Design developed a design system that balances refinement, storytelling, and sustainability. The result is a series of chocolate boxes that are as thoughtful in their visual execution as they are in their mission to revolutionize how we view and consume chocolate.
Each Lorato Chocolate box features intricate, hand-drawn illustrations embodying the company's core values: sustainability, unity, and compassion. From blooming flowers to animals, these images symbolize the causes each chocolate category supports: Regrow (planet), Reunite (people), and Redefine (future).
By combining art with advocacy, Lorato's packaging design becomes a medium for storytelling, enriching the product experience.
The choice of brown as the foundation ties directly to cacao, the heart of chocolate production, while pastel shades subtly hint at the ingredients and causes represented. This harmonious palette appeals to eco-conscious consumers and enhances shelf appeal.
Lorato's typography reflects both strength and softness. This typographic identity is carried throughout the packaging, balancing clean sans-serif fonts with delicate serif touches for elegance. The typographic hierarchy ensures that information is presented clearly, while the refined style reinforces the premium nature of the chocolate.
