Remixing NARS Signature Matte Black Packaging Design
Like Christopher Kane, François Nars was a colorful character who preferred to do things in a dashing manner. He prized boldness and self-expression with a zealous intensity. This was expressed through the NARS product lines and collaborations with other outstanding designers. The company's signature black matte packaging expresses its departure from convention.
The packaging of the NARS X Christopher Kane Makeup Line brings in this black theme that NARS has used so often. In that respect, it is a true NARS packaging. However, it also showcases the bold combination of NARS and Christopher Kane. This is a fashionista's dream come true.
The makeup line opens a new avenue of self-expression for the fans of both brands. In this packaging, they find the support they need to be playful and adventurous. The sleek black negative space and minimal NARS logo design on the packaging give consumers assurance, signifying the well-known makeup brand and expertise behind it. But these designs are punctuated with bolder makeups inside and colorful accents on the top of the packaging, cultivating a limited edition feel.
Packaging Design Introduces Saturated Seductive Colors
In addition to the signature black negative space, the packaging incorporates bold pink, red, and other bright hues - a departure from the iconic black and white design of signature NARS products.
These bright colors add adventure and excitement to the collaboration. With Christopher Kane on board, there exists the need for something unpredictable. The dashing color accents on some package designs, the products are all given more personality and variety.